Julia Prior
I plan, lead, and deliver digital experiences from strategy and problem definition through to execution.
I work across websites, apps, and connected digital products, with a particular focus on the experience layer: how things work, how they feel, and how they get made. Leadership, transformation work, hands-on delivery, or all three.
Museum of Contemporary Art Australia • Impossible Bureau • R/GA New York • Fantasy New York • Publicis Sydney
My background spans agencies, studios, and cultural institutions in Sydney, New York, and remotely. I've worked across strategy, UX, production, and technology, most recently as Head of Digital at the Museum of Contemporary Art Australia.
I work best at the beginning of things, when the problem isn't fully defined yet. I listen, identify what's actually going on, and figure out what to do next.
Recent Projects
Civic Theatre NewcastlE
01
2026
Digital transformation
Artbot — MCA Australia
02
2025–26
Conversational AI
MCA.Art — MCA Australia
03
2024–26
Digital Museum Guide
Academy Museum of Motion Pictures
04
2020
Ticketing Integration Strategy
Academy Museum of Motion Pictures
05
2020
Augmented Reality Experiences