Digital leader with a background in UX, technology and management. Currently Head of Digital Media at The Museum of Contemporary Art Australia.
Academy Museum of Motion Pictures Ticketing Integration Strategy
UX STRATEGY | USER FLOWS | UML DIAGRAMS
The Academy Museum of Motion Pictures’ digital ecosystem has multiple entities managed by different parties, including the Website, iOS and Android App interfaces, a Ticketing and POS system, and CRM. When it was time to introduce functionality for online ticket purchase and management, a strategy was needed to define how these systems would interact while providing the best user experience for the museum visitor.
We evaluated the systems, diagrammed the integrations and user flows, and aligned all the stakeholders on the solution so development could move forward by all parties.
Year
2020
Role
UX Lead
Director of Production
Client
Academy Museum of Motion Pictures
Agency
Impossible Bureau
Hollywood Past & Present on the Streets
WIREFRAMES | FUNCTIONAL SPECIFICATION | TEST CASES
The Academy Museum of Motion Pictures’ planned opening in 2020 was delayed due to the pandemic, so we took their mobile app out on the streets of Los Angeles with a fun, educational and COVID-safe experience for fans to explore early film history.
Hollywood Past & Present is a feature of the museum’s iOS and Android apps. We updated an original concept to let users discover notable and interesting locations in film history with an Augmented Reality (AR) view, map view, curated tours, and the ability to unlock exclusive content and badges.
The project was recently awarded a production grant from the National Endowment for the Humanities (NEH) to expand the museum's existing Hollywood Past & Present initiative with on- and off-site experiences in support of the upcoming Hollywoodland exhibition in 2023.
Year
2020
Role
UX Lead
Director of Production
Client
Academy Museum of Motion Pictures
Agency
Impossible Bureau
Fiji Water eCommerce UX Strategy
UX RECOMMENDATIONS | FLOWS | WIREFRAMES
Fiji Water wanted to consolidate store.fijiwater.com and www.fijiwater.com into a single entity, with a strong focus on eCommerce and personalization. The site needed to implement best practices, provide a great shopping experience from the store through to checkout and beyond, be optimized for mobile visitors, and provide a seamless experience for customers who device switch.
Subscriptions were also a key focus of the brief. We designed a dashboard for customers to manage their profile and subscriptions, and introduced ways to promote and upsell subscriptions seamlessly.
Year
2018
Role
UX Lead
Client
Wonderful
Agency
Impossible Bureau
JUSTIN Wine UX Strategy
HEURISTIC REVIEW | UX RECOMMENDATIONS | FLOWS | WIREFRAMES
JUSTIN Wine is more than the Bordeaux-style blends they are famous for. The estate on California’s central coast is also a destination for dining, accommodation and events. Their website is a key source for leads and revenue, but its overall performance was declining year on year, attributed in part to difficult navigation, and lack of keyword focus.
We were tasked to provide overall UX recommendations and, more specifically, to enhance the e-commerce component for a better shopping experience.
Year
2018
Role
UX Lead
Client
Wonderful
Agency
Impossible Bureau
Billboard TV User Research
RESEARCH PLANNING | USER INTERVIEWS | INSIGHTS
Billboard is the world's most influential music media brand, known for music charts, including the Billboard Hot 100. We were approached to collaborate on user research for Billboard TV, a new music video service for web, iPhone, iPad and Apple TV. Their aim was to make music video channels more hand-crafted and personal than anyone else’s.
The primary objective of the user research was to evaluate how consumers engage with digital music and music videos, by identifying their usage behaviour and patterns, context, goals and needs. Impossible Bureau facilitated the research and provided the results for review, identification of patterns, insights and recommendations.
Year
2016
Role
UX Researcher
Client
Billboard TV
Agency
Impossible Bureau
Future Büro
Botched Face Mashup
UX STRATEGY | USER FLOWS | PAGE DESCRIPTION DIAGRAMS
We were tasked to create a digital experience for fans of E! Entertainment’s TV show Botched for the launch of the second season.
Using the Facebook APIs and facial recognition, we created a responsive microsite where users could create a new image of themselves by mashing up their own portrait with donated eyes, nose and mouth from photos of their friends and Botched models.
Fans could share the result with their Facebook followers and be featured in the Botched gallery.
Year
2015
Role
UX Lead
Director of Production
Client
E! Entertainment
Agency
Impossible Bureau
BBH, Los Angeles
City Eats Table Management iPad App
USER OBSERVATIONS & INTERVIEWS | STAKEHOLDER WORKSHOPS | WIREFRAMES
Table Saver by City Eats is a restaurant management service, with the broad goal to be more ‘merchant-friendly’ than OpenTable. We created a single iPad application that could be effectively used by hosts and managers on the restaurant floor for table management, reservations and waitlisting. It needed to be fast, easy to learn, indispensable and usable in all lighting conditions.
I designed the first release of the merchant iPad application that manages table bookings, table management and waitlisting. Before beginning the UX design process I observed and interviewed hosts and servers at restaurants in New York City and Disneyland in California, and ran workshops with restauranteurs to gather requirements. I also shared solutions and paper prototypes with a focus group of restauranteurs and hosts.
Year
2010
Role
UX Researcher
UX Lead
Client
The Food Network
Agency
Tigerspike
Around the Word
GAME DESIGN DOCUMENTATION | GAME FLOWS | WIREFRAMES
Around the Word was a travel-themed word game produced for Facebook in five languages.
The goal of the game was to challenge Facebook friends to come up with as many word combinations as possible from a randomised six letter word. As players progressed in the game they earned stamps in their digital passport.
Year
2009
Role
UX Lead
Senior Producer
Client
Cafe.com Games
Agency
Wasabi Digital, Sydney
For the Love of Humanity
USER FLOWS | WIREFRAMES | FUNCTIONAL SPECIFICATION
We created a Facebook application to support Jack Watts Currie’s For the Love of Humanity campaign for the Red Cross.
The application supported the wider campaign, raised money for the Red Cross, and encouraged the Facebook community to get involved in fundraising by challenging each other to complete deeds and challenges.
The application was accessed via Facebook, but also included flows to enable donations outside Facebook.
Year
2009
Role
UX Lead
Senior Producer
Client
Australian Red Cross
Agency
Wasabi Digital, Sydney
Jack Watts Currie, Sydney